Starting a Print-On-Demand Jewelry Shop on Etsy: 5 Steps to Take

Etsy is the go-to place for all things handmade and unique. With that in mind, starting a print-on-demand jewelry shop on Etsy can be an excellent opportunity to sell your products to millions of people actively looking for something like what you have to offer.

The online shop is trendy among artists and makers of high-quality goods. However, it’s not as easy as uploading some photos and waiting for the sales to roll in. The right strategy is essential if you want to succeed with your new Etsy business.

What is Print-On-Demand Jewelry?

Print-on-demand jewelry is designed to be produced when a buyer places an order. In other words, there is no need to make a lot of inventory when you start a print-on-demand jewelry shop. As a result, you’ll pay less for the raw materials and save money on production.

On top of that, there’s no risk of having lots of unsold pieces sitting around cluttering your space. You can use the print-on-demand model for a variety of products.

The most common ones include t-shirts, bags, mugs, and posters. However, you can print just about anything with the right printing technology and materials. That’s where print-on-demand jewelry comes in.

Laser Chili is an excellent example of print-on-demand jewelry. The company uses cutting-edge 3D printing technology to produce unique and intricate pieces of jewelry on demand. This company specializes in custom engraved products and has succeeded with print-on-demand.

Consider engraving if you want to sell a one-of-a-kind item! So, if you sell engraved objects, having a diverse product line is critical to appeal to as many individuals as possible. Keychains and mugs are perennial favorites, so don’t be scared to get creative with your designs!

If you’re searching for something, a little distinctive, engraved jewelry is a wonderful choice. People enjoy receiving personalized jewelry, and it’s an excellent way to demonstrate to your customers that you value them.

starting a print-on-demand jewelry shop on Etsy

How to Start a Print-On-Demand Jewelry Shop on Etsy?

Starting a print-on-demand jewelry shop on Etsy can be a great way to get your products in front of millions of potential buyers. Here are the key steps you need to take:

1. Create a Solid Brand Identity

As you create a brand identity for your print-on-demand jewelry business, first think about the products, you offer. What is the message you’re trying to convey with your designs? Are they meant to be bold, whimsical, or something else entirely?

Create a name and tagline for your business. A strong title is concise, memorable, and descriptive.

A motto is best when it’s catchy and conveys your brand’s core message. It’s essential to design a company logo. This should include your company name and be consistent across all marketing materials.

2. Know Your Audience

You’ll likely be selling your products to a variety of different people. However, it’s essential to know who your target customer is. With this information, you can then create an effective marketing strategy.

Focus on the people who are most likely to buy from you. You can do this through various ways, including Facebook advertising, email marketing, and Pinterest advertising. You can also learn from your existing customers.

Use a tool such as Survey Monkey to ask them about their preferences. This can help you learn about their shopping habits, spending habits, and more. This information can help you refine your marketing strategy and increase your sales.

3. Find the Right Suppliers

When opening a print-on-demand jewelry store on Etsy, you must find suppliers to assist you in making your products. Before choosing a mate, it is vital to conduct a study.

When conducting your research, you can start by asking the following questions: What materials do they use? What kind of quality do they produce? What is the turnaround time like? How much does it cost?

Finding suppliers who have a good reputation is essential. This includes finding those with experience creating the products you plan to sell.

4. Decide on Your Product Line

As you decide on your product line, remember a few things. First, choose items that can be manufactured quickly. You’ll be left with nothing to sell if you’re waiting for materials or designers to finish their work.

Second, select products with low minimum order quantities. You don’t want to be stuck with lots of unsold inventory.

Third, pick items that can be sold at various price points. This will help you appeal to a broader audience.

Fourth, think about how you’ll store your products. If they’re large or difficult to keep, they’ll be a pain in the neck. Fifth, pick items that are consistent with your brand. For example, avoid selling essential black items if you sell bold and colorful items.

5. Choose the Right Equipment

When starting a print-on-demand jewelry shop on Etsy, you’ll need to buy the right equipment. Some essential equipment to consider include a computer, a website, and a printer.

A computer should have sufficient power to execute accounting software. It should have enough storage for your photographs, designs, and other files. Your website is essential to your success.

Customers will turn to the internet when they’re shopping for products. Host your site on a reputable platform like WordPress, Squarespace, or Shopify.

You can create an Etsy store as well. A printer is essential for creating designs, packing slips, and more.

Is Etsy Platform Affordable?

Etsy is one of the sites with the lowest listing and transaction costs. Etsy will take 3.5% of the sale price of your item when it sells and will charge you $0.20 to list an item for four months.

This makes it an attractive option for those on a tight budget. You can use Etsy advertising to promote your products. This is a great way to reach more customers and drive sales.

What are the Positives of Using Etsy?

starting a print-on-demand jewelry shop on Etsy

Etsy is an excellent platform for those who want to start an online business with little money. It’s easy to set up and create, and the transaction fees are low. You’ll have access to a large audience of potential customers.

Etsy is an excellent option for those who want to sell handmade or vintage items. These items must be at least 20 years old to be sold on Etsy. If you plan to sell mass-produced items, Etsy isn’t the right platform for you.


Starting a print-on-demand jewelry shop on Etsy can be a great way to create a passive income. This business requires little upfront capital and can be operated out of the home.

To succeed, it’s essential to come up with a solid strategy. This includes picking the right products, creating a brand identity, knowing your audience, finding suitable suppliers, and deciding on your product line. It’s essential to buy the right equipment and find an excellent place to sell your products.