Manufacturing and selling print-on-demand jewelry is a lucrative business. It also makes sense why so many companies sell print-on-demand (POD) jewelry online because this type of production has several advantages.
You can save money on display by not having to make individual pieces or invest in moulds. Setting up your POD shop may be the right decision for you.
But how can you stand out from other sellers? Read on to find some tricks to help you raise your business in the world for selling print-on-demand jewelry!
What is Print-On-Demand Business?
Print-on-demand (POD) is a type of business in which products are only manufactured after an order has been placed. This is different from the more traditional inventory model, in which products are manufactured regardless of whether there is an immediate customer.
POD businesses can be found in various industries but are trendy in eCommerce. That’s because POD businesses can be run online without needing brick-and-mortar storefronts.
Print-on-demand jewelry is a type of jewelry that is only produced after a customer orders it. This means you don’t have to keep any inventory on hand, saving you money.
There are several print-on-demand jewelry businesses that operate online. These businesses usually have websites where customers can browse and purchase items.
Selling Print-on-Demand Jewelry: 10 Tricks to Make the Shop Stand Out
1. Offer Countless Designs
Your store’s variety of designs will be the first thing customers notice. So, if you just have two pairs of earrings, no one is likely to look through them. After all, showing them simply two products wastes their time.
You should ensure a good mix of designs that appeal to men and women. This is important if you don’t want to be known as a shop that only sells to a female demographic.
2. Use High-quality Photos
Seriously, the number of customers who will look at your jewelry pieces are almost entirely determined by the quality of your photos. This is because online shoppers are usually only able to see a piece of jewelry in person while browsing in a retail store.
On the other hand, if your images are high-quality, then you’ll find that customers will be more likely to purchase jewelry from your shop. You can achieve this by ensuring you’re shooting your jewelry in a well-lit room, taking advantage of natural light whenever possible.
You should use photo editing software to make your images sharper, brighter, and more colorful if you can. Indeed, consumers are more likely to make a purchase from a company with polished images than one without.
3. Offer Free Shipping and Tracking
Especially if they only want to buy one piece, customers may be put off by the POD jewelry store’s hefty shipping and monitoring costs and decide not to make a purchase. Waiting around for a package you ordered online to arrive is one of the most frustrating things.
Therefore, offering free shipping on all of your jewelry pieces is best. Customers will greatly appreciate this, not to mention that it’s required if you want to stay competitive in the POD jewelry market.
You should also provide tracking details so that clients may monitor the delivery status of their products. Doing so demonstrates that you care about the happiness of your clients and are committed to doing your best for them.
4. Provide Excellent Customer Service
When selling jewelry, you’re selling a product that can’t be seen or tried before purchasing. Therefore, it’s essential that your customers feel confident in their orders.
One way to do this is by providing a detailed description for each product in your shop. This is particularly important if you’re selling pieces that aren’t available in retail stores, such as personalized jewelry.
5. Show a Variety of Similar Items
If you have a jewelry piece that’s very popular in your shop, consider showing other similar details that people can buy. For example, if you have a bracelet in your shop that’s red and silver, then offer a different bracelet that’s blue and silver.
After reading this, clients on the fence about purchasing from your store will be convinced. If possible, it would be beneficial to include additional related sections.
For example, consider showing rings, earrings, and other pieces that go with this colour scheme if you have a blue and silver bracelet. Doing so will help you for selling print-on-demand jewelry and show people that you have more items to offer.
6. Be Transparent About Printing Process
Customers who have never bought jewelry from a POD shop may be concerned about the production process. After all, they don’t know who makes their jewelry pieces and if they are safe to wear.
Therefore, you should be transparent about the production process in your shop’s “About” section. For example, you could say that an accredited company makes all your jewelry pieces.
7. Make Your Shop Easy to Navigate and Use
Many POD jewelry shops are cluttered, making it difficult for customers to find what they’re looking for. This is unfortunate because customers will likely abandon their shopping carts and go elsewhere simply because they can’t find what they’re looking for.
Conversely, if your store is organized and easy to traverse, customers will have no issue finding what they need. Consequently, your sales will improve as a result.
8. Leverage Social Media to Promote Your Shop
POD jewelry shops are mainly found online. Therefore, it makes sense to market your shop on social media. After all, you can reach many people with a few clicks.
The best social media sites are Facebook, Instagram, and Pinterest. They are the most popular and have the largest audiences.
When marketing your store on social media, it is essential to publish frequently but not excessively. You should post at least once every day and no more than twice.
9. Experiment With Paid Advertising
Many print-on-demand jewelry stores (POD) rely on social media platforms like Facebook and Instagram for free promotion. While free marketing strategies can help, sponsored ads can significantly boost sales.
When you start advertising, you’ll likely want to experiment with different ads and see what works best for you. After all, some ads will be more effective than others.
10. Use Email Marketing to Stay in Touch With Your Customers
Promoting your POD jewelry store and keeping in touch with your consumers is a breeze with email marketing. Email marketing can inform clients about sales, introduce new items, and more.
Personalize the emails you send to your customers as much as possible. This will make your customers feel cherished and unique, increasing their probability of purchasing from you.
Is it Profitable to Sell Print-On-Demand Jewelry on Etsy?
Yes, it is profitable to sell print-on-demand jewelry on Etsy. Many print-on-demand businesses are pretty successful on Etsy.
The key to success is to offer unique and high-quality products. Additionally, your shop must be easy to navigate and use, and you should leverage social media to promote your items.
With some effort, you can make your print-on-demand jewelry shop a success on Etsy!
Conclusion
Print-on-demand jewelry shops are excellent for selling print-on-demand jewelry. However, for your shop to be successful, you need to make it stand out from the rest.
Use the advice in this piece to help you achieve your goals. If you use these guidelines, your POD jewelry store will be well on becoming a financially successful venture.